Exciting news for all Malaysians! APOLLO, a beloved brand for popular Malaysian snacks that has been a part of our lives for decades, has returned with a fresh new glow-up. Its signature treats now come with richer flavours, smoother textures, and a refreshed look that feels just right for today. In a world where snacking is just as much about connection and convenience as it is about flavour.
Staying true to its mission of “Creating joyful treats for every moment, every occasion,” APOLLO introduces a refreshed collection with modern flavours and designs.
APOLLO is here to make every moment more joyful, elevating your snacking experience with every bite.
A Bold, Joyful Rebrand
The refreshed APOLLO logo, featuring the iconic “O,” embodies a new chapter of purpose and commitment, representing a spirit of reinvention, optimism, and an exciting future ahead. “It is an acceptance of our heritage, but with a clear forward thrust to the future,” said Warren Chan, Head of Marketing at APOLLO Food Holdings.
“This move aligns with our brand transformation and evolving route-to-market strategy,” Chan added. “At this stage of our journey, we believe we have a more compelling story to share and a clearer voice to connect with the next generation of Malaysian snack lovers.”
New and Refreshed Collection, Now for Everyone
APOLLO’s latest collection showcases a diverse range of snacks crafted with care, making each bite more indulgent than ever.
Crafted with care and backed by the brand’s long-standing commitment to high manufacturing standards, HALAL certification, and rigorous quality control, every snack ensures the taste, safety, and satisfaction that Malaysians know and love.
The Chocolate Wafer Cream is now coated with an even thicker layer of velvety chocolate, giving you a deeper crunch and richer cocoa flavour.
Similarly, the Milk Wafer Cream melts in your mouth, offering a smooth and comforting experience perfect for any time of day.
And there’s more! The Stick Wafers, available in chocolate and strawberry, offer a satisfying crispiness with creamy fillings in every bite, making them an irresistible snack to enjoy alone or share.
The Layer Cakes, made with real eggs for that signature local texture, are now even bigger and more flavourful. Choose from the rich Chocolate or aromatic Pandan flavours, each offering a comforting and indulgent experience.
Introducing the New Crispy Cream-Filled Waffles
New to the APOLLO family, the Crispy Cream-Filled Waffles bring a fresh twist to your snacking routine. With crispy waffle shells filled with creamy chocolate or strawberry centres, these waffles are ideal for those seeking something exciting and delicious.
Pack Sizes Designed for Every Moment
The newly designed pack sizes cater to every snacking need. The 3-pack is perfect for on-the-go cravings, the 6-pack suits busy individuals or smaller households, and the generous 8-pack is ideal for families to enjoy together. No matter the occasion, there’s an APOLLO pack that fits perfectly into your everyday life.
APOLLO’s Refreshing New Collection Hits Stores Everywhere!
From June 2025 onwards, the refreshed APOLLO collection will be available in major minimarkets, supermarkets, hypermarkets, and convenience stores across Malaysia. Indulge in your favourite APOLLO treats, now better than ever before, wherever you are.
Get Ready for a Memorable Moment with APOLLO
APOLLO has always been a snack that brings joy to everyday moments. It’s a part of our culture, a familiar face in our pantries, and a delightful companion.
With its refreshed look and enhanced offerings, APOLLO is ready to continue creating those memorable moments for Malaysians of all ages.
Rediscover your favourite flavours or explore something new, all with APOLLO’s lasting promise of joy in every bite.
Follow APOLLO on Facebook, Instagram, and TikTok to stay updated on our latest products, promotions, and joyful snacking moments.
Contact APOLLO for more information about their brand new beloved snacks today.
