Y.O.U Beauty is an international beauty brand dedicated to providing accessible beauty with innovative technology and fashionable design. With a presence in multiple countries, Y.O.U Beauty offers a diverse product portfolio, including makeup, skincare, body care, and cosmetics accessories.

Y.O.U Beauty’s brand ambassador Kim Soo Hyun is a famous South Korean actor known for his roles in well-known dramas like “My Love From The Star” and “It’s Okay Not To Be Okay”.
With his impressive career and commitment to excellence, Kim Soo Hyun aligns perfectly with the brand’s philosophy of “long-lasting beauty.” His presence reinforces Y.O.U Beauty’s dedication to providing high-quality products and promoting enduring beauty.
The First Impression
Having received complimentary samples from Y.O.U, I had the chance to try and review two of their serums: Radiance Up! Brightening Serum and Advanced Youth Intensive Peptide Serum. These products are specifically formulated to target ageing concerns and dark spots.

Y.O.U Radiance Up! Brightening Serum boasts a refreshing scent that lingers delicately on the skin even after it has been absorbed. The serum has a watery texture and absorbs easily into the skin with a few gentle rubs without leaving a sticky residue. This serum is formulated with Korean Camellia extract enriched in remarkable antioxidant properties that protect the skin from harm. It also maintains a youthful and radiant complexion by reducing dark spots.

Y.O.U Advanced Youth Intensive Peptide Serum has a delicate floral scent that disappears as it absorbs into the skin. Its lightweight liquid texture absorbs quickly, instantly refreshing and hydrating the skin. This serum features PhytoCodine®, a plant-derived peptide that revitalises the skin, enhancing elasticity, reducing fine lines, and improving texture. It also contains French Yarrow extract, known for its nourishing and soothing properties, which help repair and enhance the skin’s texture.
How To Use
If you already have an existing skincare routine, you may add Y.O.U Radiance Up! Brightening Serum in the morning and Y.O.U Advanced Youth Intensive Peptide Serum at night to help rejuvenate your skin for a more youthful look.

Here is how to use Y.O.U Radiance Up! Brightening Serum:
- Daytime
Apply 1 to 2 drops of the serum and gently massage the serum into your skin to enhance absorption.
Cleanser > Toner > Y.O.U Radiance Up! Brightening Serum > Moisturiser > Sunscreen

Here is how to use Y.O.U Advanced Youth Intensive Peptide Serum:
- Night time
To achieve optimal results, apply 1-2 drops of the Serum on your clean face after using the toner. Gently massage the serum into your skin to enhance absorption.
Cleansing Oil > Cleanser > Essence > Y.O.U Advanced Youth Intensive Peptide Serum > Eye Cream > Night Cream
You may shop at Y.O.U Official Store.

Overall, these day and night serums are recommended for people looking for skin care products focusing on anti-ageing and dull skin. You can effortlessly attain a radiant and youthful complexion, even in the midst of a hectic lifestyle.
Final Verdicts
Y.O.U Radiance Up! Brightening Serum and Y.O.U Advanced Youth Intensive Peptide Serumwork together to enhance your skincare routine. The Radiance Up! Serum targets dullness and dark spots, while the Advanced Youth Intensive Serum addresses signs of ageing. When used in combination, they promote a brighter, more youthful complexion by improving radiance, evening out skin tone, and reducing the appearance of fine lines and wrinkles.