Top 10 All Purpose Seasoned Flour Available In Malaysia 2025

All-purpose seasoned flour is perfect for frying. In Malaysia, some people even called it Kentucky flour as a reference for the flour used to fry the delicious KFC chicken. This flour is commonly used to coat chicken, shrimp, fish, steak and even vegetables before frying. Aside from frying purposes, you could also use it to thicken and flavour pan sauces.

Basically, all-purpose seasoned flour is an all-purpose flour with a variety of herbs and seasonings. The common seasonings added to the flour include salt, pepper, garlic powder, onion powder, red pepper, and others. These extra ingredients in the flour enhance the flavour and the crunchiness of the outer layer of fried dishes. By coating the food prior to frying with all-purpose seasoned flour can help to lock in moisture of the food. This will help to retain the juiciness of the fried food. Quick tip, you can do double frying to get that extra crispiness. Just two to three minutes of the second fry is sufficient to get that crisp.

1. Bestari Seasoned Flour

Bestari Seasoned Flour
Image credit: Tesco

Bestari Seasoned Flour is a premium quality seasoned flour, suitable for your home frying. It also comes in a spicy version, specially formulated for those who desire a spicy kick. 

Ingredients: Wheat Flour, Starch, Rock Salt, Leavening Agent [Sodium Bicarbonate, Sodium Acid Pyrophosphate], White Pepper, Contains Monosodium Glutamate [E621] as Permitted Flavour Enhancer, Spices, Contains Thickening Agent as Permitted Food Conditioner, All Food Additives are from Plants, Yeasts and Synthetic Origin.

Country of Origin: Malaysia

Size Available: 1 kg

Price: RM7.99

*Prices may vary at the time of purchase

2. Dr Oetker Nona Original All Purpose Frying Flour

Dr Oetker Nona Original All Purpose Frying Flour
Image credit: Tesco

Quickly prepare a tasty meal! Dr. Oetker Nona Kentucky Flour Original provides the ideal coating for your meats, particularly chicken and other poultry, allowing you to enjoy deliciously crunchy fried foods whenever you want.

Ingredients: Wheat Flour, Corn Starch, Tapioca Starch, Salt, Chilli, White Pepper, Black Pepper, Five Spice Powder, Contains Raising Agent (E500ii) as Permitted Food Conditioner and Contains Monosodium Glutamate (E621) as Permitted Flavour Enhancer, Food Additives are of Plant or Synthetic Origin.

Country of Origin: Malaysia

Size Available: 150g and 850g

Price: RM7.10 (850g), Rm2.20 (150g)

*Prices may vary at the time of purchase

3. Bon Chef All Purpose Frying Flour

Bon Chef All Purpose Frying Flour
Image credit: Shopee

Bon Chef All Purpose Frying Flour brings an ultimate crispness of crust and extreme juiciness of meat. It is specially formulated with herbs, spices and functional ingredients to suit poultry, seafood and vegetables.

Ingredients: Wheat Flour, Starch, Salt, Spices, Seasonings and Baking Powder.

Country of Origin: Japan

Size Available: 200 g and 1 kg 

Price: RM2.30 (200 g pack)

*Prices may vary at the time of purchase

4. Adabi All Purpose Seasoned Flour

Adabi All Purpose Seasoned Flour
Image credit: Adabi

Adabi All-Purpose Seasoned Flour is ideal for those who enjoy fried foods; the crunchier, the better. This flour works best for frying chicken, squid, and fish. Just add eggs to make it quick and easy to prepare right out of the box!

Ingredients: Wheat flour, rice flour, spices and permitted flavour enhancer.

Country of Origin: Malaysia

Size Available: 180 g

Price:  RM2.00

*Prices may vary at the time of purchase

5. Sasa Original Multi Purpose Seasoned Flour

Sasa Original Multi Purpose Seasoned Flour
Image credit: Ebay

Sasa Multi Purpose Seasoned Flour made from a combination of selected spices to produce crispy fried food that is rich in taste and aroma. Sasa Multi Purpose Seasoned Flour practical and suitable for any type of food: chicken, tofu, tempeh, mushroom, seafood, or any others. No additional seasoning needed.  

Ingredients: Wheat Flour, Starch, Salt, Chilli, White Pepper, Black Pepper, Five Spice Powder, Contains Raising Agent (E500ii) as Permitted Food Conditioner and Contains Monosodium Glutamate (E621) as Permitted Flavour Enhancer, Food Additives are of Plant or Synthetic Origin

Country of Origin: Indonesia

Size Available: 225 g

Price: RM2.79

*Prices may vary at the time of purchase

 6. Ajinomoto Seasoned Flour

Ajinomoto Seasoned Flour
Image credit: Tesco

SERI-AJI has specific seasoning that helps you to prepare delicious home cooked dishes in a quick and easy way at home. It is a complete mix from a variety of high quality ingredients and seasoning to give you a complete and delicious taste to your dishes. 

Ingredients: Wheat Flour (Gluten), Tapioca Flour, Salt, Onion Powder, Garlic Powder, Curry Powder, Seasoning (SoyBean) and White Pepper Powder, Contains Monosodium Glutamate and Disodium Ribonucleotides as Permitted Flavour Enhancers, Permitted Flavouring Substances and Stabiliser as Permitted Food Conditioner, Food Additives from Plant and Synthetic Origin.

Country of Origin: Japan

Size Available: 150 g and 900 g

Price: Rm2.40 (150 g pack)

*Prices may vary at the time of purchase

7. Puas Kentucky All Purpose Seasoning Flour

Puas Kentucky All Purpose Seasoning Flour
Image credit: Jutongon

Puas Kentucky All Purpose Seasoning Flour is a Malaysia product which can be used to fry various foods such as poultry and vegetables. This flour will give you an even coating and flavorful flavour to your food.

Ingredients: Wheat Flour, Corn Flour, Tapioca Flour, Baking Powder, Salt, Spices, Contains Permitted Flavour Enhancer (E621)

Country of Origin: Malaysia

Size Available: 200 g and 1 kg

Price: Rm4.79 (1 kg pack)

*Prices may vary at the time of purchase

8. Kimi Kentucky All Purpose Seasoned Flour

Kimi Kentucky All Purpose Seasoned Flour
Image credit: Happy fresh

Kimi Kentucky All Purpose Seasoned Flour is certified halal by Jakim. Suppliers’ halal certification for local chicken/beef are from JAKIM/JAIN whilst imported beef/buffalo/lamb/mutton from Islamic bodies recognized by JAKIM in Australia, New Zealand, India.

Ingredients: Wheat Flour, Corn Flour, Tapioca Flour, Monosodium Glutamate (E621), Baking Powder, Salt, Spices.

Country of Origin: Malaysia

Size Available: 200 g and 1 kg

Price: RM1.50 (200 g pack)

*Prices may vary at the time of purchase

9. Aroma Kentucky All Purpose Flour

Aroma Kentucky All Purpose Flour
Image credit: Shopee

Aroma Kentucky Original All Purpose Flour can provide your fried food with 2 hours of crispness and sustainable natural flavour. This is an eggless coating for your frying needs which makes it easier for you to fry!

Ingredients: Wheat Flour, Starch, Salt, Chili, Spices, Seasonings and Baking Powder.

Country of Origin: Malaysia

Size Available: 300 g, 1 kg and 3 kg

Price: RM3.65 (300 g pack)

*Prices may vary at the time of purchase

10. Masfood All Purpose Seasoned Flour

Masfood All Purpose Seasoned Flour
Image credit: Shopee

“Easy to prepare,” “easy to cook,” and yet “highly nutritious and delicious” concepts of MasFood All Purpose Seasoned Flour allow people to prepare delicious meals at home. We can cook delicious food by following the simple instructions on the back of the package.

Ingredients: Black Pepper, Salt, Spices Mix, Flour , Salt, Rice Flour, Corn Flour , Black Pepper, Baking Powder and Spices Mix.

Country of Origin: Malaysia

Size Available: 160 g

Price: RM5.10 

*Prices may vary at the time of purchase

Disclosure: This list was compiled by the team at My Weekend Plan after extensive research and shared opinions to suggest helpful recommendations for the public. The sequence of brands is in no particular order so if you have any other great suggestions too, please email us support@myweekendplan.com.my. For more information, kindly refer to our copyright, privacy & disclosure policy.

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