The aspiration to own luxury watches such as Patek Philippe, Rolex or Cartier is no rarity among many individuals. However, a novices embark on the vast journey into the realm of timepieces often opt for more reasonable choices to reduce the financial risk involved in this uncharted territory.
The watch market’s reality is that a limited number of individuals can comfortably spare RM10,000 or more for a wristwatch. However, if you find yourself among this demographic, it doesn’t imply that you should disregard the entire sector. In fact, the market offers an abundance of remarkable yet economically accessible watch brands. Here are the 15 best affordable watch brands in Malaysia.
What Is The Most Popular Watch?
Based on Google search data, the Rolex Submariners hold the title of being the world’s most sought-after timepieces. The Submariners’ popularity has surged to such heights that it’s commonplace for individuals to endure waiting periods spanning months or even years to acquire one.
Are More Expensive Watches Better?
The notion that pricier watches are inherently superior isn’t entirely accurate. While they often exhibit refined craftsmanship and high-quality materials, “better” is a subjective term. For some, value lies in a watch’s historical significance or brand prestige while others prioritize practical aspects such as durability and accuracy. Expensive watches undeniably have their allure but whether they are “better” hinges on individual taste, lifestyle and budget. It’s about finding the perfect timepiece that resonates with you.
15 Best Affordable Watch Brands in Malaysia 2025
1. SKMEI
SKMEI provides an array of multifunctional digital watches that cater to diverse tastes from sporty designs to classic styles. Their offerings also include kids’ watches, smart bands and a variety of automatic watches known for their excellent quality and cost-effectiveness. SKMEI is a reliable choice for customers worldwide with an after-sales service that ensures authenticity and a one-year warranty on movement issues.
2. Fossil
Fossil is a brand inspired by American creativity that has been revolutionizing the watch industry since 1984. Their timepieces noted for their unique retro aesthetic are fashionable, engaging and affordable. Whether you prefer rose gold, leather, steel or vibrant colors, Fossil’s diverse range ensures a perfect match for your personal style.
3. Casio
Founded in 1956, Casio is a global brand renowned for its electronic innovations. Their watches are refreshingly affordable and boast a retro charm that appeals to a wide audience. Whether you’re seeking an elegant dress watch or a robust diver’s watch, Casio’s comprehensive selection has something for everyone.
4. Q&Q
Q&Q stands for Quality and Quantity and is a combination evident in our timepieces crafted with Japanese precision. Since 1976, their watches have been loved by people in over 120 countries. With a diverse range of designs, Q&Q offers a watch to suit every mood, fashion sense and occasion.
5. Amazfit
Amazfit is a Chinese brand specialized in smart wearable technology. It is owned by Zepp Health ang the brand designs an array of wearable devices such as smartwatches, fitness bands and health-related equipment. Amazfit’s devices feature a slim and stylish design with always incorporating stainless steel that offers users a blend of practicality and sophistication.
6. Ice-Watch
Ice-Watch burst onto the scene in 2007 and revolutionizing the concept of timekeeping with its fashionable, accessible and color-focused designs. The brand’s international, intergenerational and intercultural appeal has kept it ticking along nicely while constantly evolving and introducing new collections. The value of transparency is central to its ethos, a principle mirrored in its name: ICE that offers an array of vibrant timepieces for every style and occasion.
7. BOZLUN
Bozlun is a Chinese company renowned for designing and developing smart wearables. Focused on the intersection of style and functionality, Bozlun offers a multifaceted range of smartwatches equipped with features like Bluetooth calling, voice control, NFC, passcode unlock and female physiological cycle tracking. Bozlun redefines the boundaries of wearable technology which crafting products that enhance and support your active lifestyle.
8. Giordano
Giordano is an international brand from Italy that crafts a comprehensive collection of watches suitable for both men and women. Recognizing that a watch is not just a timepiece but a reflection of one’s personality and background while Giordano offers a broad selection of designs at affordable prices. Their latest collection from Giordano Malaysia showcases a variety of stylish watches tailored to cater to individual tastes and suitable for any occasion.
9. BONIA
BONIA is a lifestyle brand dedicated to creating timeless classics and reimagined staples. Each season, BONIA curates a collection of bags, accessories, footwear, watches, eyewear and many more which stand the test of time. BONIA fuels your sense of self-expression and exploration with the La Luna Monogram Series & Monogram Series being some of their popular lines.
10. Swatch
Swatch is born in Switzerland during the quartz crisis of 1983 sought to revive interest in mechanical timepieces amid the digital wave. The term “Swatch” is derived from “second watch” signifying casual, practical, and replaceable timepieces. Today, Swatch produces a broad range of watches with plastic remaining its core material. For those keen on entering the world of Swiss mechanical timepieces on a budget, Swatch’s innovative technology makes it an ideal choice.
11. Daniel Wellington
Daniel Wellington is a Swedish brand known for its elegant re-creations of traditional men’s dress watches. If you wish to convey a confident and composed demeanor without breaking the bank, DW’s high-quality leather-strapped and stainless steel watches are an excellent choice. With their strong presence on Instagram, DW is particularly popular among the new generation but their minimalist and elegantly casual timepieces appeal to a wider audience.
12. TIMEX
What connects Mickey Mouse, Snoopy and Bill Clinton? Timex watches. Since its inception in 1950, Timex has maintained a strong tradition of watchmaking which offers affordable alternatives to its expensive European rivals. Notably worn by Bill Clinton and George W. Bush, Timex even crafted a limited-edition model with an American flag design for Bush. Today, Timex produces a wide array of models that catering to a broad spectrum of popular categories upholding its reputation for reliable and affordable timepieces.
13. SEIKO
Seiko, established in Tokyo in 1881 has earned a cult status over the years with making it a fitting name to conclude this ranking. Initially recognized as an affordable timepiece manufacturer, Seiko has evolved into one of the leading watch companies globally. It now offers a range of models across various price points, each reflecting an escalating degree of craftsmanship and precision. Seiko’s legacy is a testament to the brand’s enduring commitment to quality and innovation in watchmaking.
14. Nixon
In 1997, Andy Laats and Chad DiNenna founded Nixon in California to fill a gap in the market for expressive timepieces. Originally targeted at adventure enthusiasts and sold in surf, skate and ski shops, Nixon has since grown exponentially and now available in over 80 countries. Nixon’s offerings have expanded to include accessories, clothing, portable speakers and headphones. The brand’s watch designs ranging from classic and vintage to modern which mirror the most significant fashion trends of today.
15. Tissot
Tissot stands out as a maker of affordable luxury timepieces. While some might view it as a premium brand, its true distinction lies in its commitment to Swiss craftsmanship at accessible price points. Two factors set Tissot apart in the realm of affordable watch brands. First is its long-standing history, a testament to its enduring quality. Second, it retains its Swiss roots, setting it apart from its primarily Japanese counterparts. Tissot’s watches exemplify the brand’s dedication to blending tradition with affordability.
Disclosure: This list was compiled by the team at My Weekend Plan after extensive research and shared opinions to suggest helpful recommendations for the public. The sequence of brands is in no particular order so if you have any other great suggestions too, please email us support@myweekendplan.asia. For more information, kindly refer to our copyright, privacy & disclosure policy.
