In a world where beauty standards evolve constantly, Malaysia stands at the forefront with a vibrant and diverse beauty industry that caters to every skin type, tone, and preference. From luxurious skincare lines to innovative makeup collections, Malaysian beauty brands have earned a well-deserved reputation for quality, efficacy, and inclusivity.
Whether you’re seeking cruelty-free cosmetics, cutting-edge skincare formulations, or eco-conscious haircare products, our curated list showcases the most esteemed names in the Malaysian beauty scene. Join us as we explore the essence of Malaysian beauty. Here are our top 20 beauty brands in Malaysia to explore.
What Do Beauty Brands Include?
Discover the comprehensive offerings of beauty brands, encompassing a wide range of products and services tailored to enhance your grooming routine. From luxurious skincare formulations to vibrant makeup collections and nourishing haircare solutions, beauty brands cater to diverse preferences and needs.
| Category | Description |
| Cosmetics | Beauty brands offer diverse makeup products such as foundation, concealer, lipstick, eyeshadow, mascara, blush, bronzer, and highlighter. These products are meticulously crafted to enhance or alter one’s appearance with elegance and style. |
| Skincare | Devoted to skincare excellence, beauty brands prioritise products that maintain and improve the health, appearance, and texture of the skin. Cleansers, toners, serums, moisturisers, masks, and treatments are carefully formulated to nurture and rejuvenate the skin. |
| Haircare | Beauty brands emphasise the importance of hair health and beauty by providing a comprehensive range of haircare solutions. From nourishing shampoos and conditioners to versatile styling products and tools such as brushes and hairdryers, every aspect of haircare is meticulously crafted for optimal results. |
| Fragrance | Delighting the senses, beauty brands curate exquisite fragrances that add an enchanting touch to personal grooming routines. Perfumes, colognes, and body sprays are artfully formulated with aromatic compounds to provide delightful scents that captivate and inspire. |
| Personal Care | Reflecting a commitment to overall well-being, beauty brands offer a selection of personal care essentials that promote hygiene, freshness, and comfort in daily routines. From luxurious body washes and moisturisers to effective deodorants and oral care products, every item is crafted with care to elevate personal grooming experiences. |
Discover even more beauty brands to explore and experience:
Best Natural Skincare Brands in Malaysia
Best Local Malaysian Cosmetic Brands
Best Korean Skincare Brands for Asian Skin Types
Top 20 International Beauty Brands in Malaysia 2025
1. L’Oréal Paris
L’Oréal Paris offers a luxurious range of cosmetics, skincare and haircare products designed to inspire confidence and elevate your beauty routine. With a commitment to innovation and quality, L’Oréal Paris combines cutting-edge research with timeless elegance, delivering products that cater to diverse needs and preferences. From iconic makeup essentials to advanced anti-ageing skincare solutions and salon-quality haircare, L’Oréal Paris empowers individuals worldwide to embrace their unique beauty and express themselves with sophistication and style.
Facebook: https://www.facebook.com/lorealparismalaysia
2. Estée Lauder
Estée Lauder is a well-known international beauty brand that has established itself as a cosmetics and skincare industry leader. The brand offers a range of products, from face creams to fragrances. Overall, Estée Lauder’s success can be attributed to the company’s focus on quality, innovation, luxury, and a commitment to meeting the diverse beauty needs of consumers across the globe.
Facebook: https://www.facebook.com/esteelaudermy/
Instagram: https://www.instagram.com/esteelaudermy
3. SK-II
SK-II is a skincare brand world-renowned for its signature PITERA ingredient and the company’s focus on creating young, radiant-looking skin. SK-II uses advanced technology, luxurious experience, celebrity endorsements, global presence, and dedication to delivering effective skincare solutions. The beauty brand’s combination of scientific research and commitment to achieving healthy and radiant skin positions it as a leader in the luxury skincare market.
Facebook: https://www.facebook.com/skii.malaysia/
Instagram: https://www.instagram.com/SKII/
4. L’OCCITANE en Provence
L’OCCITANE en Provence invites you on a sensory journey through the fragrant landscapes of Provence, France. Renowned for its natural and authentic beauty products, L’OCCITANE offers a luxurious range of skincare, body care, and fragrance collections inspired by the region’s rich botanical heritage. Each product is meticulously formulated with high-quality ingredients sourced from sustainable producers, from handcrafted soaps infused with aromatic lavender to nourishing shea butter creams and refreshing citrus scents.
Facebook: https://www.facebook.com/loccitane.my/
Instagram: https://www.instagram.com/loccitanemy/
5. INNISFREE
Innisfree, a beloved Korean beauty brand, captivates Malaysian consumers with its commitment to natural ingredients and sustainable practices. Inspired by the lush landscapes of Jeju Island, Innisfree offers a diverse range of skincare and makeup products that harness the power of nature to rejuvenate and nourish the skin. Each product embodies the brand’s ethos of eco-friendly beauty, from refreshing green tea-infused serums to hydrating volcanic clay masks.
Facebook: https://www.facebook.com/innisfreeMYS
Instagram: https://www.instagram.com/innisfree_malaysia/
6. M.A.C
M.A.C, which stands for Makeup Art Cosmetics, is a well-known cosmetic known for its commitment to inclusivity, professional artistry, high-quality pigments, trendsetting, collaborations, social responsibility, unique store experience, and its creative and artistic image. The brand’s legacy as a makeup legend and its emphasis on self-expression make it a standout in the cosmetics industry.
Facebook: https://www.facebook.com/maccosmeticsmalaysia/?brand_redir=16126780553
7. Nivea
NIVEA offers various products, from lotions and creams to lip balms and sunscreens, catering to various skincare needs. The brand has a long history dating back to its founding in 1882, and its products are formulated based on research and scientific advancements. NIVEA products address common skincare concerns, including dryness, roughness, and dullness, offering effective solutions that consumers can rely on.
Facebook: https://www.facebook.com/mynivea/
8. Dove
Dove is a personal care brand recognised for its inclusive space and its emphasis on real beauty and skincare. Dove’s unique selling points revolve around its commitment to promoting real beauty, body positivity, inclusivity, and providing effective yet gentle personal care solutions for many individuals.
Facebook: https://www.facebook.com/DoveMalaysia/
Instagram: https://www.instagram.com/dove/?hl=en
9. Guerlain
Deeply rooted in French culture, Guerlain is a luxury cosmetics and fragrances brand transcending time. What makes Guerlain unique and exclusive is its rich history, which is accompanied by French elegance and artistry. Guerlain is world-renowned for its exceptional fragrances and perfumes.
Facebook: https://www.facebook.com/Guerlain
10. Lancôme
Lancôme is a renowned luxury cosmetics and skincare brand that offers a range of beauty products. Lancôme has a widespread international presence and makes its products accessible to consumers worldwide. Lancôme’s products often come in elegant packaging focusing on design and presentation. The brand’s attention to detail adds to the overall luxury experience.
Facebook: https://www.facebook.com/LancomeMY/
Instagram: https://www.instagram.com/lancomeofficial/
11. Clinique
Clinique is a skincare and cosmetics brand distinguished by its unique approach to beauty and skincare. Clinique’s unique selling points are due to its dermatologist-created formulas, allergy-tested products, simplified skincare approach, customised solutions, transparency, and focus on providing gentle yet effective skincare solutions for a wide range of skin concerns.
Facebook: https://www.facebook.com/cliniquemalaysia/
Instagram: https://www.instagram.com/cliniquemalaysia/
12. Pantene
Pantene is a well-known hair care brand offering a range of products to promote healthy and beautiful hair. These include pro-vitamin formulas, scientific research, customized solutions for different hair types, visible transformations, accessibility, and affordability. Pantene’s focus on delivering healthy and beautiful hair resonates with consumers seeking effective and dependable hair care solutions.
Facebook: https://www.facebook.com/PanteneMalaysia/
Instagram: https://www.instagram.com/pantene/
13. Garnier
Garnier is a beauty brand that offers a wide range of skincare, hair care, and hair colour products. The company uses natural ingredients, innovative formulations, a diverse product range, affordability, an inclusive approach to beauty, eco-friendly initiatives, and hair colour and care expertise. Garnier’s focus on providing effective and accessible beauty solutions will appeal to many consumers looking for quality products.
Facebook: https://www.facebook.com/GarnierMalaysia/
Instagram: https://www.instagram.com/garniermalaysia/
14. Maybelline
Maybelline is a well-known cosmetics brand that offers a wide range of makeup products. The company’s affordability, trendy and innovative makeup offerings, diverse product range, celebrity collaborations, accessible availability, and user-friendly application. Maybelline’s ability to provide quality makeup products at affordable prices while staying true to current beauty trends attracts a broad consumer base.
Facebook: https://www.facebook.com/MaybellineMalaysia/
Instagram: https://www.instagram.com/maybelline/
15. SILKYGIRL
SILKYGIRL, a leading Malaysian beauty brand, has captured the hearts of consumers with its vibrant and affordable cosmetics. Designed to cater to the diverse beauty needs of Malaysian women, SILKYGIRL offers a wide range of makeup products, including lipsticks, eyeliners, mascaras, and foundations. With a focus on quality and accessibility, SILKYGIRL empowers individuals to express their unique style and effortlessly enhance their natural beauty.
Facebook: https://www.facebook.com/SILKYGIRL.Cosmetics
16. Clarins
Clarins, a renowned French beauty brand, epitomises luxury skincare and cosmetics with a blend of science and nature. With a rich history spanning decades, Clarins is synonymous with premium skincare solutions prioritising efficacy, innovation, and sustainability. From iconic serums to luxurious moisturisers and transformative makeup, Clarins offers a comprehensive range of products tailored to address various skin care concerns and enhance natural beauty.
Facebook: https://www.facebook.com/ClarinsMalaysia
Instagram: https://www.instagram.com/clarinsmalaysia/
17. Yves Rocher
Yves Rocher, a French pioneer in botanical beauty, celebrates the harmonious relationship between nature and skincare. For over 60 years, Yves Rocher has been crafting innovative and eco-conscious beauty products infused with plant-based ingredients sourced from their own botanical gardens. From rejuvenating skincare essentials to luxurious bath and body treatments, Yves Rocher offers a holistic approach to beauty that respects both the skin and the environment.
Facebook: https://www.facebook.com/YvesRocherMalaysia/
18. Schwarzkopf
Schwarzkopf’s history in professional salon services has contributed to its reputation for high-quality products trusted by professionals and consumers. The brand’s commitment to hair health, creative trends, and accessibility has made it a recognised and reliable choice for individuals seeking effective hair care and hair colour solutions.
Facebook: https://www.facebook.com/schwarzkopfmalaysia.official/
Instagram: https://www.instagram.com/schwarzkopf_my/
19. Fresh
Fresh offers a range of innovative products crafted with the finest ingredients worldwide. From nourishing cleansers and hydrating moisturisers to exfoliating masks and aromatic fragrances, Fresh combines time-honoured traditions with modern science to deliver transformative results. With a focus on quality, purity, and sensory delight, each Fresh creation is designed to revitalise the skin and awaken the senses.
Facebook: https://www.facebook.com/FreshBeautyMY/
Instagram: https://www.instagram.com/freshbeauty/
20. The Body Shop
The Body Shop offers a diverse range of skincare, body care, hair care, and makeup products inspired by nature and crafted with care. From nourishing body butter and refreshing shower gels to rejuvenating face masks and vibrant makeup collections. The Body Shop strives to positively impact the world while promoting self-love, inclusivity, and environmental stewardship.
Facebook: https://www.facebook.com/TheBodyShopMalaysia
Instagram: https://www.instagram.com/thebodyshopmalaysia/
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Disclosure: This list was compiled by the team at My Weekend Plan after extensive research and shared opinions to suggest helpful recommendations for the public. The sequence of brands is in no particular order so if you have any other great suggestions too, please email us support@myweekendplan.asia. For more information, kindly refer to our copyright, privacy & disclosure policy.
