Apple’s biggest event of the year has landed, and it’s packed with exciting updates on the new iPhones, Apple Watch, and AirPods. Whether you’re a tech enthusiast, fitness lover, or just someone who appreciates cutting-edge gadgets, there’s something here for everyone. Let’s take a look at the highlights that are sure to grab your attention!
iPhone 16 Pro: The Ultimate Powerhouse

Introducing the iPhone 16 Pro – more than just a phone, it’s an absolute game-changer. Powered by the advanced A18 Pro chip and built for Apple Intelligence, this sleek device comes in a titanium finish with thinner borders and a larger display, giving it a premium, stylish look that’s hard to resist.
The iPhone 16 Pro is a dream come true for those passionate about photography. With seven professional lenses, you can capture everything from wide-angle shots with its 48MP Ultra Wide lens to detailed 5x Telephoto zoom images. Whether filming cinematic moments in Dolby Vision 4K or creating TikTok videos with Audio Mix to isolate voices, the iPhone 16 Pro elevates your content to professional levels.
iPhone 16: Your New Everyday Essential

The iPhone 16 is packed with a powerful A18 chip, offering a smooth, high-performance experience in a durable design. With its customisable Action button and 48MP Fusion camera, you can capture stunning macro photography like never before.
Its Visual Intelligence feature is a real game-changer – just point your phone at a restaurant and instantly get all the information you need, from the menu to ratings and opening hours. And with a fresh range of colours, a style suits everyone.
Apple Watch Series 10: The Thinnest, Fastest, and Most Stylish Yet

The Apple Watch Series 10 is the perfect companion for those who are always on the move. It’s the thinnest Apple Watch, yet boasts the most prominent display. Not only does it charge faster than ever, but it’s also available in stunning finishes like Natural, Gold, and Dark Slate Grey titanium, as well as a sleek new Jet Black aluminium.
Health-conscious users will appreciate the new Sleep Apnoea notifications, which make this more than just a fitness tracker—it’s a true health monitor that looks after your well-being around the clock.
Apple Watch Ultra 2: For the Adventurous

The Apple Watch Ultra 2 is the ultimate outdoor companion for those who live for adventure. Available in Black titanium, this rugged, durable watch is built to withstand extreme activities, whether hiking, diving, or pushing your limits in any other way.
AirPods 4, AirPods Max, and AirPods Pro 2: Audio Just Got Better


Music lovers, rejoice! – the AirPods 4 are here with Active Noise Cancellation, delivering an unrivalled audio experience. You’ll be fully immersed in your sound whether commuting or working out. The AirPods Max has also been upgraded, now with USB-C, and is available in five vibrant colours for those who want style and performance.


The real standout, however, is the AirPods Pro 2. These go beyond music with incredible hearing health features, including a hearing test, active hearing protection, and the ability to transform into a clinical-grade hearing aid. Coupled with Pro-level Active Noise Cancellation, these AirPods completely redefine what great headphones can do.
From the stunning iPhone 16 Pro to the innovative AirPods Pro 2, Apple continues to raise the bar with its latest tech. Whether upgrading your phone, tracking your fitness with the Apple Watch, or seeking the ultimate audio experience, Apple’s newest releases offer something for everyone.
For the Malaysian market, pre-orders for all four models will open on 13 September 2024 at 8.00 p.m., and the first sale will start on September 20, 2024.
Complete Pricing Guide for iPhone 16 and New Apple Products
For reference, here is the complete list of prices offered for all models in the iPhone 16 and other Apple product lineup:
| Product | Variant | Price (RM) |
| iPhone 16 | 128GB | 3,999 |
| 256GB | 4,499 | |
| 512GB | 5,499 | |
| iPhone 16 Plus | 128GB | 4,499 |
| 256GB | 4,999 | |
| 512GB | 5,999 | |
| iPhone 16 Pro | 128GB | 4,999 |
| 256GB | 5,499 | |
| 512GB | 6,499 | |
| 1TB | 7,499 | |
| iPhone 16 Pro Max | 256GB | 5,999 |
| 512GB | 6,999 | |
| 1TB | 7,999 | |
| Apple Watch Series 10 | GPS | 1,799 |
| GPS + CELLULAR | 1,799 | |
| TITANIUM | 3,299 | |
| Apple Watch Ultra 2 | – | 3,799 |
| AirPods 4 | AirPods 4 | 599 |
| AirPods 4 + ANC | 829 | |
| AirPods Max | – | 2,499 |
| AirPods Pro 2 | – | 1,099 |
Upgrade Your Apple Device: Trade-In and Save Big
Thinking of upgrading your Apple devices? Take advantage of Apple’s trade-in program to save up to RM 4,750 on a new iPhone or up to RM 2,400 on a new Apple Watch.
iPhone Trade-In Values
- iPhone 15 Pro Max: Up to RM 4,750
- iPhone 15 Pro: Up to RM 4,150
- iPhone 15 Plus: Up to RM 3,500
- iPhone 15: Up to RM 2,950
- iPhone 14 Pro Max: Up to RM 3,450
- iPhone 14 Pro: Up to RM 3,050
- iPhone 14 Plus: Up to RM 2,300
- iPhone 14: Up to RM 2,150
- iPhone SE (3rd generation): Up to RM 800
Even older models like the iPhone 7 Plus can fetch up to RM 250.
Apple Watch Trade-In Values
- Apple Watch Ultra 2: Up to RM 2,400
- Apple Watch Series 9: Up to RM 1,900
- Apple Watch Ultra: Up to RM 1,700
- Apple Watch Series 8: Up to RM 1,150
- Apple Watch SE (2nd generation): Up to RM 500
Older Apple Watches, such as the Series 5, can bring in up to RM 250.
How It Works
- Check Your Device’s Value: Visit Apple’s trade-in page for an estimate.
- Prepare and Trade: Ensure your device is ready for trade-in and use the credit towards your new purchase.
Upgrade today and enjoy savings while contributing to a sustainable future. For more details, visit Apple’s trade-in page.
Source: Wiser.my, Apple Official, Apple Trade-In, And Apple Youtube